Video for businesses and organizations
Video for companies and organizations
I help you tell stories and create visibility with video - whether it's interviews, presentations, events or social media content. Here's an overview of how I work and what you can expect.
Whether the purpose is internal communication, branding or a campaign, I start with the content and adapt the format and tone. With solid experience working closely with communications departments, I ensure an efficient process and a result that creates value - both on the day and afterwards.
Video interviews
Video interviews are an effective way to convey professionalism, personality or knowledge. I ensure a calm setup, good sound and a safe process - both for the interviewee and for the person who will use the video afterwards. The format can be adapted for everything from LinkedIn to internal presentations and onboarding.
Read and get more tips on video production here:
Company presentations and profile videos
Short, visual videos that explain your concept, present a solution or put a face to your company. The videos can be used on websites, in newsletters, presentations or campaigns - and they can be produced efficiently without large set-ups.
Learn more about how I can help you with natural and great interview videos
Video for social media
Video for social media needs to capture quickly, work without sound and be adapted to screen sizes and formats. I help cut the message and deliver videos in formats suitable for LinkedIn, Instagram and other platforms.
Event video
For many events, I can handle both photography and produce a short mood video. This provides an efficient and coherent solution where images and video interact naturally - and you only need one supplier on the day.
This works especially well for events where you need both images and live content for social media or internal communication.
Process and delivery
I plan, shoot, edit and deliver - and customize both format and look to suit your needs.
You get the video delivered in relevant formats and can get versions with subtitles, square cropping or fast delivery if you need same-day social media impact.
Read more about what makes a good video here:
Do you have a project in the pipeline?
Want to learn more about how video can strengthen your communication? Contact me here
Elektronisk Solskin, a one-day festival featuring concerts with both Danish and international artists. The festival explores the many facets of the underground scene, proving that electronic music is much more than just a beat for the dance floor. Experience internationally acclaimed artists as they bring their unique sonic landscapes to the stage, pushing the boundaries of what electronic music can be.
Allinge on Bornholm provides a beautiful backdrop for discussions, exchange of ideas and networking. Politicians, business leaders and representatives from various organizations contribute to an open and inclusive dialogue that defines the essence of Folkemødet. This is where ideas are formed, networks are strengthened and the wheels of decision-making are set in motion. Documenting and sharing this experience through a film allows organizations to show their commitment to the societal dialogue and position themselves as active participants in the development of the future. A film becomes an ideal medium to highlight the organization's contribution and create long-lasting connections in an open and dynamic atmosphere like Folkemødet on Bornholm.
Political campaign film for social media
In the run-up to the European Parliament elections, social media such as Instagram were important media channels for the Social Democratic Party. Here is an example of one of the productions.
Case video ABB
In Denmark, in the southern Jutland town of Broager, the local district heating plant is leading the way towards a more sustainable future. Here, CO2-neutral district heating is produced by utilizing the cool local groundwater as a heat source.
Behind the scenes video from Folkemødet 2023
Here's an ultra-compressed tour through three days at Folkemødet 2023.
Fashion show video at Folkemødet 2023
The Confederation of Danish Industry organizes many events during Folkemødet on Bornholm. One of the biggest crowd-pullers is the fashion show. You can see a report about it here.
Online course video for Community Gardens
Carla is the head gardener of the Aastiderne. So she's an expert at making things grow, and making gardening manageable for new gardeners and more seasoned gardeners. This video is part of the course material I have developed with the Community Gardens.
Mood and information video for Danish Business
A simple video on a complex subject. Crimestat is a network fighting retail theft. This video tells the story of the network's greatest achievements on the tenth anniversary of Crimestat's inception.
FAQ - video
What does a video production cost?
It depends on the scope, duration and complexity of the job. A short presentation video typically starts at around $8,000, while more extensive productions can range from $12,000 to $20,000 or more.
What is the process from idea to finished video?
We start with a short conversation about purpose and target audience. From there, I plan the shoot and you get a first draft for approval. Everything is cut, color adjusted and delivered in the formats you need.
What kind of videos do you make?
I produce video for companies and organizations - such as interview videos, presentations, SoMe clips and documentation of events and conferences. Everything is customized to your specific needs.
Why you should use video in your social media marketing
Video for social media
Marketing has changed fundamentally in recent years, not least due to social media, where videos have driven much of the development. Social media video has proven to be one of the most effective tools in this new reality.
Despite the many benefits of video, it's often difficult for small businesses to incorporate video into their social media marketing strategies. This means your business may be missing out on significant benefits and, in the worst case scenario, falling behind the competition.
Studies show what video content actually means in a media strategy:
- Over 54% of marketing professionals report that video is the most valuable content for achieving social media marketing goals.
- 93% of businesses have gained new customers through video content on social media.
- Half of social media users prefer video over other types of content.
- 3 out of 4 businesses report that they generate new customers by producing video content on Instagram.
Increase engagement with video campaigns on social media
So what can your business expect to gain from a video campaign on SoME?
There are a number of benefits:
Video and willingness to buy are inextricably linked
Billions of images and videos are shared on social media every day. With all that going on, it's pretty challenging to get a customer's attention or explain your product or services in an informative yet engaging way that makes your target audience want to buy. Many studies show that the majority of social media users prefer short captions; most people aren't willing to read a paragraph (or several) describing the benefits of your products or services, and an image can only show so much.
So if you only share images and text on social media, a potential customer will have to follow you for a while to get a sense of who you are and what you sell. A video, on the other hand, can do so much more in less than a minute. A well-executed video can capture your customers' attention, educate them about your business and products or services, and inspire them to take action - all in just one social media post. This has proven to be highly effective when it comes to leads and conversions. Hubspot says that 64% of users are more likely to buy a product online after watching a video.Video content helps increase brand awareness
Video content helps your target audience get to know your company's brand better by highlighting new products or services and allowing viewers to build personal connections with your brand. This can be achieved in many ways, from behind-the-scenes content that lets viewers be a fly on the wall in your office or workplace. Video content increases brand awareness in ways that written content or static images cannot. When your target audience comes across your social media videos on their feeds, they don't want to see another generic visual ad; they want content that tells them exactly who you are as a company and demonstrates core values that they can decode. By exploring different styles or mediums of video content, you can highlight specific characteristics, qualities and goals that make your brand unique and stand out among your competitors.Video builds strong credibility with your audience
Along with influencing your customers to buy what you sell, video can help you build strong connections with your audience by appealing to them emotionally. Providing valuable and entertaining information that strikes the right emotions with your audience will make your business or brand appear more credible. Establishing your business as a credible resource gets people invested in your mission or message, and video content is a powerful tool for creating a dedicated, engaged audience.Video is Cost-effective
Producing videos is an art, or at least a skill. If you want it done well, a professional with years of experience is your best bet. That said, you don't need a significant digital marketing budget to invest in video for social media. Especially when you pool your energy and, for example, have several versions of a piece of material made. That way, the value of the effort will increase considerably. As long as you know your audience and go in with a strategic, well-planned outline, a day's worth of filming can typically be used over and over again. Video content is useful for social media channels, your website, landing pages, marketing emails and paid ads.
Video content production - For social media
Product videos: Present your product and invite customers inside
Product videos are an ideal medium to make it easy for your customers to view products and gain insight into who they buy from. The videos can be used on many different platforms and you can continuously update with more videos for social media to expand your video portfolio.
Expert videos: Increase your credibility with video content
An expert video can be compared to a TV news report where an expert gives a credible introduction to a topic. It can be a difficult discipline, but when it works, it can have a big impact.
Explainer videos: Making the complex simple
Our Explainer videos deliver a concrete and to-the-point review of any topic, product or service. Whether in graphic form or as a talking head, this format builds confidence with your customers by proving the claims your company presents. Integrate explainer videos into blogs, email marketing and on your website to make complex messages easy to understand.