Lundberg Inc produces social media videos and video content
Here you can see examples of video for social media and read more about how video content can increase awareness for companies and brands.
Allinge on Bornholm provides a beautiful backdrop for discussions, exchange of ideas and networking. Politicians, business leaders and representatives from various organizations contribute to an open and inclusive dialogue that defines the essence of Folkemødet. This is where ideas are formed, networks are strengthened and the wheels of decision-making are set in motion. Documenting and sharing this experience through a film allows organizations to show their commitment to the societal dialogue and position themselves as active participants in the development of the future. A film becomes an ideal medium to highlight the organization's contribution and create long-lasting connections in an open and dynamic atmosphere like Folkemødet on Bornholm.
Case video ABB
In Denmark, in the southern Jutland town of Broager, the local district heating plant is leading the way towards a more sustainable future. Here, CO2-neutral district heating is produced by utilizing the cool local groundwater as a heat source.
Behind the scenes video from Folkemødet 2023
Here's an ultra-compressed tour through three days at Folkemødet 2023.
Fashion show video at Folkemødet 2023
The Confederation of Danish Industry organizes many events during Folkemødet on Bornholm. One of the biggest crowd-pullers is the fashion show. You can see a report about it here.
Reportage video from the press conference
Report from the press conference in connection with the launch of the government's Ukraine Fund.
Online course video for Community Gardens
Carla is the head gardener of the Aastiderne. So she's an expert at making things grow, and making gardening manageable for new gardeners and more seasoned gardeners. This video is part of the course material I have developed with the Community Gardens.
Branding video for Ballerup Municipality
Lautrupparken is home to large IT companies and other exciting businesses. In this film, we meet some of the managers and employees who take advantage of the many opportunities the area offers during and outside working hours every day.
Mood and information video for Danish Business
A simple video on a complex subject. Crimestat is a network fighting retail theft. This video tells the story of the network's greatest achievements on the tenth anniversary of Crimestat's inception.
Profile video for Nordic Rentals
This branding film is part of a larger case story, where we tell about the AV group Nordic Rentals' work up to a deadline. The complete delivery was a mix of text, photos and this video, which had to live on facebook.
Why you should use video in your social media marketing
Video for social media
Marketing has changed fundamentally in recent years, not least due to social media, where videos have driven much of the development. Social media video has proven to be one of the most effective tools in this new reality.
Despite the many benefits of video, it's often difficult for small businesses to incorporate video into their social media marketing strategies. This means your business may be missing out on significant benefits and, in the worst case scenario, falling behind the competition.
Studies show what video content actually means in a media strategy:
- Over 54% of marketing professionals report that video is the most valuable content for achieving social media marketing goals.
- 93% of businesses have gained new customers through video content on social media.
- Half of social media users prefer video over other types of content.
- 3 out of 4 businesses report that they generate new customers by producing video content on Instagram.
Increase engagement with video campaigns on social media
So what can your business expect to gain from a video campaign on SoME?
There are a number of benefits:
Video and willingness to buy are inextricably linked
Billions of images and videos are shared on social media every day. With all that going on, it's pretty challenging to get a customer's attention or explain your product or services in an informative yet engaging way that makes your target audience want to buy. Many studies show that the majority of social media users prefer short captions; most people aren't willing to read a paragraph (or several) describing the benefits of your products or services, and an image can only show so much.
So if you only share images and text on social media, a potential customer will have to follow you for a while to get a sense of who you are and what you sell. A video, on the other hand, can do so much more in less than a minute. A well-executed video can capture your customers' attention, educate them about your business and products or services, and inspire them to take action - all in just one social media post. This has proven to be highly effective when it comes to leads and conversions. Hubspot says that 64% of users are more likely to buy a product online after watching a video.Video content helps increase brand awareness
Video content helps your target audience get to know your company's brand better by highlighting new products or services and allowing viewers to build personal connections with your brand. This can be achieved in many ways, from behind-the-scenes content that lets viewers be a fly on the wall in your office or workplace. Video content increases brand awareness in ways that written content or static images cannot. When your target audience comes across your social media videos on their feeds, they don't want to see another generic visual ad; they want content that tells them exactly who you are as a company and demonstrates core values that they can decode. By exploring different styles or mediums of video content, you can highlight specific characteristics, qualities and goals that make your brand unique and stand out among your competitors.Video builds strong credibility with your audience
Along with influencing your customers to buy what you sell, video can help you build strong connections with your audience by appealing to them emotionally. Providing valuable and entertaining information that strikes the right emotions with your audience will make your business or brand appear more credible. Establishing your business as a credible resource gets people invested in your mission or message, and video content is a powerful tool for creating a dedicated, engaged audience.Video is Cost-effective
Producing videos is an art, or at least a skill. If you want it done well, a professional with years of experience is your best bet. That said, you don't need a significant digital marketing budget to invest in video for social media. Especially when you pool your energy and, for example, have several versions of a piece of material made. That way, the value of the effort will increase considerably. As long as you know your audience and go in with a strategic, well-planned outline, a day's worth of filming can typically be used over and over again. Video content is useful for social media channels, your website, landing pages, marketing emails and paid ads.
Video content production - For social media
Product videos: Present your product and invite customers inside
Product videos are an ideal medium to make it easy for your customers to view products and gain insight into who they buy from. The videos can be used on many different platforms and you can continuously update with more videos for social media to expand your video portfolio.
Expert videos: Increase your credibility with video content
An expert video can be compared to a TV news report where an expert gives a credible introduction to a topic. It can be a difficult discipline, but when it works, it can have a big impact.
Explainer videos: Making the complex simple
Our Explainer videos deliver a concrete and to-the-point review of any topic, product or service. Whether in graphic form or as a talking head, this format builds confidence with your customers by proving the claims your company presents. Integrate explainer videos into blogs, email marketing and on your website to make complex messages easy to understand.