What makes a company video good – and how do we find the right format?
Many companies know that video is a powerful communication tool but are unsure of what to show and how to do it. Should it be an interview? An atmospheric video? A case study? Something completely different?
The short answer is: It depends on what you want the video to achieve. Here are some typical considerations we discuss together before we begin.
Who is the video for – and what should it achieve?
We always start with the target audience. Is it customers, new employees, investors – or internal to the organization?
The purpose guides the choice of format, tone, and duration.
Do you have an important story to tell?
Do you want to show how you work?
Is your goal to build trust, increase visibility, or foster understanding?
Once we know the answer, choosing the right video format becomes much easier.
What should we showcase – and who should say it?
Sometimes the message is conveyed through people, other times through visual impressions.
We can work with:
Interview or voice-over
Everyday environmental portraits
Clips from productions, collaborations, or usage scenarios
Text and graphics that explain without narration
There's no single right way, but there's a good solution for your situation.
Read more about video production here:
What makes a video effective?
What makes a good corporate video:
Appear trustworthy and genuine
Sharp in its form and clear in its storytelling
Has the appropriate length and visual rhythm
Easy to use on your preferred platforms
My job is to ensure the video hits the mark – without you having to spend unnecessary time on technical details and doubts.
Ready to find the right fit?
If you're considering using video in your communication but are unsure how to proceed, please reach out to me.
You don't need to have all the answers – just an idea of who you want to reach and what message you want to convey.
Get more information about the good video interview here:
Are you considering using video but unsure how to proceed?
Read the blog post What makes a good corporate video – and how do we find the right format, where I explain how we can work together to find the solution that fits your needs and target audience.