What do you need to know before you get a video made for your business?
Having a professional video produced is an important next step for many companies - either to show what you do, introduce employees or communicate a specific effort. But many don't know what it takes and what to consider before the camera is turned on.
Here's an overview of the most important things to know before you get started.
What is the purpose of the video?
The first - and most important - question: What is the video going to be used for?
Is it for social media, internal use, trade shows or website?
Is it to enlighten, convince or create atmosphere?
Who is the target audience - and what should they take with them?
When the purpose is clear, it's much easier to make choices about everything from format to style, length and cut.
Who should be there - and what should they say?
Many corporate videos feature interviews or statements from employees, management or customers. This requires a little more planning than you might think:
Who will be involved?
Do they have experience in front of the camera?
Do you need a script, cues - or just a quiet dialog?
A good interview requires confidence and preparation. As a photographer and interviewer, I help create a relaxed setting where people can be themselves and say things in their own words.
Read more about video production here
Where will the filming take place?
Location matters - for atmosphere, lighting and practicality. Consider:
Do you need quiet, natural light, space for camera and microphone?
Should we record outdoors, in the office, in production - or multiple locations?
Should you use graphics, drones, stock images or text overlays?
All of this can be adjusted - but the more we know in advance, the easier it will be to create an effective and well-produced video.
How long should the video be?
It depends on the platform and purpose. As a rule of thumb:
LinkedIn and social media: 30-90 seconds
Presentation at trade shows: 1-2 minutes
Internal formats or employer branding: 1-3 minutes
Longer documentation: 3-6 minutes
The most important thing is that the video says what it needs to say - clearly and without filler. I'm happy to help you cut to the core and find the right balance.
What do you get delivered - and how?
Once we've recorded, I edit the video and deliver it in the formats you need - for web, social media and internal systems.
You usually get:
A pre-cut version with graphics, subtitles and music
Possibility to make adjustments
Delivery via download or direct sharing
You have full usage rights to all material - also for future use.
Ready for the next step?
If you're considering a video production, you don't need to have everything figured out from the start. The most important thing is that we talk about the purpose and target audience - we'll take it from there.