What should you know before commissioning a video for your business?
For many companies, producing a professional video is an important next step, whether it's to showcase what they do, introduce employees, or communicate a specific effort. However, many are unsure of what it entails and what decisions need to be made before the camera starts rolling.
Here's an overview of the most important things to consider before you get started.
What is the purpose of the video?
The first – and most important – question: What will the video be used for?
Is it for social media, internal use, trade shows, or your website?
Should it inform, persuade, or set the mood?
Who is the target audience, and what should they take away?
When the purpose is clear, it becomes much easier to make choices about everything from format to style, length, and editing.
Who should be involved, and what should they say?
Many corporate videos include interviews or statements from employees, management, or customers. This requires a bit more planning than you might think:
Who will participate?
Do you have experience in front of the camera?
Do you need a script, keywords, or just a calm dialogue?
A good interview requires security and preparation. As a photographer and interviewer, I help create a relaxed environment where people can be themselves and speak in their own words.
Read more about video production here
Where will the filming take place?
Location matters – for the atmosphere, the light, and the practical execution. Consider:
Do you need a calm environment with natural light and space for cameras and microphones?
Should we record outdoors, in the office, during production – or in several locations?
Do you need graphics, drone footage, stock photos, or text overlays?
All of these details can be adjusted, but the more information we have upfront, the easier it will be to create an effective and well-produced video.
How long should the video be?
It depends on the platform and purpose. As a rule of thumb:
LinkedIn and Social Media: 30–90 seconds
Trade show presentations: 1–2 minutes
Internal formats or employer branding: 1–3 minutes
Longer documentation: 3–6 minutes
The most important thing is that the video conveys its message clearly and concisely. I'm happy to help you get to the heart of the matter and find the right balance.
What do you get – and how?
Once we've recorded the footage, I'll edit the video and deliver it in the formats you need – suitable for web, social media, and internal systems.
You usually get:
A fully edited version with graphics, subtitles, and music
Opportunity for adjustments
Delivered via download or direct sharing
You have full rights to use all the material, including for future purposes.
Ready for the next step?
If you're considering a video production, you don't need to have everything figured out from the start. The most important thing is that we discuss the purpose and target audience together – we'll take it from there.