How a video interview works – and how we make it natural
One of the most common formats in corporate videos is the interview. This could involve an employee talking about their work, a director presenting a strategy, or an expert sharing knowledge with the audience. However, many people are unsure of how to approach it and how to avoid it coming across as stiff or artificial.
Get an insight into how I work with video interviews – and how we can create something that feels authentic together.
Who should be interviewed – and why?
The first question isn't about technology, but about content: What story do you want to tell – and who is the best person to tell it?
It doesn't have to be the top manager. The most important thing is that the person:
has insight into the subject
can speak naturally
and feel comfortable in the situation (or can become so)
By understanding your target audience and the message you want to convey, we can tailor the interview accordingly, using specific questions and a relaxed approach.
Video production and video interview from a press conference at Rigshospitalet.
What does the actual recording process involve?
The interview itself is typically recorded in a quiet meeting room or office environment with good lighting. I bring:
Camera, microphone, and lighting
All necessary equipment included – and backup
Enough time and peace to capture everything at the right pace
I conduct interviews from behind the camera, and we talk as we would without recording. Nothing needs to be memorized. It's about finding the wordings that feel right – and we do that together.
What if you're nervous?
That's perfectly normal – and often a good sign. It means you want to do things properly.
My job is to create an environment where people feel comfortable. I achieve this by:
taking ample time for the initial setup
to keep the conversation flowing and assist with phrasing
to ensure that nothing is used that feels wrong
We always record more than we use, and I select the best parts. No one needs to deliver a perfect performance.
Preparation is always a good idea. Get good advice on how to prepare for a video production here
What do you receive afterwards?
You'll receive a fully edited video that can be used wherever it makes sense, such as:
LinkedIn and other social media
Internal presentations
Website and employer branding
The interview can be edited cleanly or supplemented with graphics, subtitles, clips from your daily work, or relevant images, depending on your needs.
Ready to incorporate video into your communication strategy?
A good interview can build trust, clarity, and connection. And it doesn't have to be complicated. If you're considering creating an interview video, I'm happy to help with everything from preparation to delivery.