This is how a video interview works - and how we do it naturally

One of the most used formats in corporate videos is the interview. It could be an employee talking about their work, a CEO presenting a strategy, or a professional sharing knowledge with the audience. But many are unsure how to do it - and how to avoid it becoming stiff or artificial.

Here's an insight into how I work with video interviews - and how together we create something that feels real.

Who should be interviewed - and why?

The first question is not about technique, but about content: What do you want to say - and who is the best person to say it?

It doesn't have to be the senior manager. The most important thing is that the person:

• has insight into the topic

• can speak naturally

• and is comfortable in the situation (or can be)

If we know who the target audience is and what needs to be communicated, we can shape the interview accordingly - with specific questions and a relaxed approach.

Read more about video production here:

How does the recording itself take place?

The interview itself is typically recorded in a quiet meeting room or office environment with good lighting. I bring with me:

• Camera, microphone and lights

• All necessary equipment - and backup

• Enough time and calm for us to take it in the right rhythm

I interview from behind the camera and we talk as we would without a recorder. Nothing has to be memorized. It's about finding the phrasing that feels right - and we do that together.

What if you're nervous?

It's perfectly normal - and actually often a good sign. It means you want to get it right.

My job is to create a situation where people feel comfortable. I do this by, among other things:

• Taking plenty of time for startup

• Keeping the conversation going and helping with phrasing

• Ensuring that nothing is used that feels wrong

We always record more than we use - and I select the best. No one has to deliver a perfect performance.

Preparation is always a good idea. Get tips on how to prepare for a video production here

What do you get afterwards?

You get a pre-cut video that can be used where it makes sense - for example

• LinkedIn and other social media

• Internal presentations

• Website and employer branding

The interview can be edited cleanly or supplemented with graphics, subtitles, clips from your everyday life or relevant images - depending on your needs.

Ready to use video in your communication?

A good interview can build trust, clarity and presence. And it doesn't have to be complicated. If you're considering having an interview video made, I'm happy to help with everything from preparation to delivery.