Employee portraits
- the easy way
Professional employee portraits
Employee portraits serve dual purposes: first and foremost, they introduce the employees with whom customers and business partners interact. The photos play a significant role in creating the all-important first impression. Customers and visitors quickly form expectations about the company's capabilities based on the first images they encounter. To put it simply, while high-quality photos and staff portraits may not guarantee a sale, poor photos can deter potential customers.
Secondly, employee portraits are a component of the company's overall visual communication strategy. A company's website often serves as its virtual business card, and elements such as text, videos, colors, and employee portraits all play important roles in shaping the impression it leaves. Outdated or unprofessional employee portraits can detract from the company's image, making it important to periodically update them.
On-site employee portraits
Updating your employee portraits should not be time-consuming or inconvenient for employees. It's easy to organize a day where photos can be taken in a calm atmosphere and at a relaxed pace. Having a studio-like set-up makes it easy to repeat the process later on when new employees are hired.
New employee portraits - solve two problems at once...
Employee portraits fulfil two important tasks at the same time. Firstly, they show who works in a company, putting a face on those with whom customers and partners have contact. As an outsider, you basically want to know who you are dealing with, and it helps to be able to see who is on the other end of the phone.
Secondly, employee portraits are part of the overall visual communication. A website is in many ways like a business card for the company and here texts, videos, colours and yes, so the employee portraits all play an important role.
Poor, outdated or unambitious employee portraits detract from the overall impression. Therefore, it would be a so-called low-hanging fruit to have updated pictures of the company's employees on the website.
Get updated your company's employee portraits
In many cases, new employee portraits are not something that needs to take a long time or burden individual employees. Success depends largely on organising a day where the photos are taken in a calm atmosphere and at a comfortable pace.
Creating a standardized setup for photography streamlines the process and makes it easier to manage. This setup also allows for careful observation of lighting, for instance, making it simple to repeat the shoot at a later date. This consistency in photography produces uniform results, resulting in a website where all images appear as if they were taken on the same day, creating a cohesive and professional appearance.
Get in touch to find out more about updating your company's public appearance.
It's crucial to keep in mind that updating employee portraits effectively involves not only capturing new images, but also selecting the right ones. It's important to consider the desired representation of both employees and the company as a whole. Should the photos be formal and professional, or more relaxed and informal? Should there be a single, consistent style in terms of lighting and background, or should there be more diversity? These are important questions to consider in order to achieve the desired outcome.
It's also a good idea to think about how the images will be used. Are they meant for the company website, business cards, or social media? It's important to think about how the images will be perceived by their intended audiences to ensure they make the right impression.
Updating employee portraits can be an easy and straightforward task, but it's also an opportunity to boost your company's image.