Photojournalism and PR photos

Background on reportage and press images

 

Reportage photos that open doors

With a background in writing journalism, I've always had a particularly enthusiastic relationship with the reportage genre. It's where you can get into environments and see places that are otherwise closed off.

Capturing an environment or experience with a camera differs from a text in some ways. With a camera, there is a lot more room for interpretation and it allows you to photograph impulsively and instinctively.

But there is also a lot of overlap between a text-based reportage and a photo reportage. Essentially, both approaches are about depicting and communicating experiences. This is also the common thread in the work process - whether it's a photo reportage or, for example, a wedding or an event.

Press images increase awareness

Press photos are a slightly different way of photographing. The results are more predetermined, so there is a clear expectation of what the images will look like. But you'll often find that the same spontaneity in the images that makes a reportage come alive and work is the same in a press photo.

I often try to bring life and atmosphere to a press photo by using some of the same techniques I use in a reportage. That is, letting a subject unfold rather than just being a passive record.

Press images should ensure that, for example, an event receives optimal coverage and has the right media appeal to attract attention. That's why it's a good idea to think visual communication thoroughly into your communication. Then you have the best cards in your hand to get your message across.

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Event photo