Photojournalism and PR photos
Prime Minister Mette Frederiksen on a visit to a university college in Southern Jutland.
Minister of Education Mattias Tesfaye visits school in Copenhagen.
Lars Løkke Rasmussen photographed at Rigshospitalet in Copenhagen
Contractor and surveyor measuring for new roads in Copenhagen.
Prime Minister Mette Frederiksen visits the port of Rønne on Bornholm.
Mogens Lykketoft gives a presentation at the energy conference.
Magnus Heunicke after a well-attended DJ set at Folkemødet on Bornholm.
Sebastian from the TV2 program series The Rare Danes
Copenhagen Pride 2023
Reportage photos from camel festival in Abu Dhabi.
A New Holland combine harvests rapeseed in the northwest of Zealand.
Blacksmith in training.
Bathing container at Roskilde Festival
Camel sold at sunset
Mette Frederiksen is getting ready for a TV interview on the eve of the 2022 general election campaign.
Background on reportage and press images
Reportage photos that open doors
With a background in writing journalism, I've always had a particularly enthusiastic relationship with the reportage genre. It's where you can get into environments and see places that are otherwise closed off.
Capturing an environment or experience with a camera differs from a text in some ways. With a camera, there is a lot more room for interpretation and it allows you to photograph impulsively and instinctively.
But there is also a lot of overlap between a text-based reportage and a photo reportage. Essentially, both approaches are about depicting and communicating experiences. This is also the common thread in the work process - whether it's a photo reportage or, for example, a wedding or an event.
Press images increase awareness
Press photos are a slightly different way of photographing. The results are more predetermined, so there is a clear expectation of what the images will look like. But you'll often find that the same spontaneity in the images that makes a reportage come alive and work is the same in a press photo.
I often try to bring life and atmosphere to a press photo by using some of the same techniques I use in a reportage. That is, letting a subject unfold rather than just being a passive record.
Press images should ensure that, for example, an event receives optimal coverage and has the right media appeal to attract attention. That's why it's a good idea to think visual communication thoroughly into your communication. Then you have the best cards in your hand to get your message across.