Video content for social media – how to use an event day for more than just pictures
A seminar, conference, or corporate event is not just a date on the calendar. It is raw material.
At Stibo DX, I was tasked with covering a seminar in Copenhagen with both photos and video. The assignment was clear: create an atmospheric video for later use and deliver selected photos to LinkedIn during the day itself—while the participants were still in high spirits.
We had agreed on the general guidelines in advance. The rest was about following the flow and finding the moments that tell something real about the day—a reaction during a presentation, a good conversation during a break, the energy in the room when something lands right.
The result was content that Stibo DX used in two ways: as a thank you to those who participated and as a prelude to next year's conference.
Same-day photos and videos – why it makes sense
When photography and videography are handled by the same person, there is someone who understands the context, follows the program, and knows when the crucial moments occur. This provides consistency in expression and efficiency in execution, which is difficult to achieve with two separate teams.
The photos can be posted on LinkedIn the same day. The video lives on longer – as documentation, as a source of internal pride, and as marketing for the next event.
What works as video content from an event?
Not everything has to be included. It's the editing and angle that determine whether people watch the video to the end or scroll on.
What typically works best:
Mood and atmosphere rather than long speech sequences
Short clips showing energy and interaction between people
A single quote or two from a speaker – not the entire presentation
The informal moments: coffee breaks, reunions, concentration
A 60-90 second mood video can capture an entire day and give people who weren't there a sense of what they missed.
Plan the content before the day
The most important advice is also the simplest: agree before the event what the content will be used for and by whom.
Do the images need to be delivered to social media on the same day? Should the video serve as a thank you to participants or as a teaser for next year? Should interviews with specific individuals be included?
The answers determine which moments are prioritized during the day itself – and ensure that you don't end up with 400 photos and no clear direction afterwards.
I always go over the overall needs with the customer before a job. The rest will work itself out on the day when you know the purpose.
If you are considering combining event photos and video for your next event, please feel free to contact us—we will find the right solution for your needs and budget.